Google’s 2011 Zeitgeist: How the World Searched
What mattered in 2011? Zeitgeist sorted billions of Google searches to capture the year’s 10 fastest-rising global queries and the rest of the spirit of 2011.
The digital media and habits attitudes of South East Asian Consumers
The current state of the digital marketplace in
Southeast Asia: Evolution or revolution?
Social Media Revolution
Based on #1 International Best Selling Book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.
Facebook’s growth in Asia Pacific
I had the chance to meet Facebook representatives from their Singapore office the other week. While their presentation was mainly on using Facebook for business, we also talked about Facebook’s growth in the Asia Pacific region. Facebook shared their latest numbers which I found extremely interesting, so I’m sharing them with you too.
As of July 7 2011, the fastest growing markets are Korea and Japan, with a growth of more than 260% year over year. In terms of mobile usage, Thailand is leading the APAC countries with 17% growth month over month. The latter is astonishing considering India being the world’s second largest mobile market after China with 262 million users. So where is India? According to Facebook, India is far behind and actually shrinking by 1.2% month over month.
Which is the largest Facebook country in Asia Pacific? No surprises here! Indonesia is at the very top with almost 44 million users and a growth of 65.72% year over year.
How People Participate in Social Media
People have different levels of engagement, motivations and skills to participate in social media. Forrester Research has mapped social media activities into a set of distinct “social technographics” profiles:
- Creators are people who at least once a month publish using social media (eg. blogs, pictures, videos, websites)
- Critics react to other content online (eg. comments on blogs or forums, ratings and reviews of products, editing wikis)
- Collectors save web links or tags using social bookmarking sites (eg. Digg, del.icio.us) or use RSS feeds (eg. bloglines, myYahoo). Activities of collectors help organize and filter the vast amount of online content for others.
- Joiners participate in or maintain profiles on social networks (eg. Facebook, MySpace, Bebo, CyWorld)
- Spectators consume what the rest produces – blogs, online videos, podcasts, forums, reviews, etc.
- Inactives don’t currently take part in social media
29 Ways To Stay Creative
Great video by TO-FU about 29 ways to stay creative in life.
Sina Weibo Introduces Brand Pages
Sina Weibo is the most popular micro-blogging platform in China with now 140 million users and 50 million active monthly users.
It is often called China’s Twitter clone, which doesn’t do justice to what Sina Weibo has to offer: blog-like posts and comments, polls, embedded picture, video and audio attachments, and a comprehensive portal page just to name a few.
These features are not only convenient for users but also for brands, as rich media posts provide opportunities for marketing.
With the introduction of the corporate edition of its micro-blogging service, Sina Weibo has taken it even a step further and added more functionality for brands.
Top 40 Facebook Countries in Asia
In Asia 166,498,640 people are on Facebook (June, 2011)
Facebook is making progress in Asia. It’s user base in the region grew 13.8 percent over the last 5 months to over 166,4498,640 people. The guys at Penn Olson have created a nice infographic showcasing a breakdown of the Asia user base into it’s respective countries. You can see the results here.